Roc Nation and the NFL have agreed to allow Roc Nation to handle all music and entertainment for the league.
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The partnership is described as a long-term deal but it is not specified how many years the partnership will exist. Roc Nation will play a key role in the music that will appear in different promotions and advertisements. Roc Nation will also advise on what artist will perform at the Super Bowl.
“Roc Nation is one of the most globally influential and impactful organizations in entertainment, the NFL and Roc Nation share a vision of inspiring meaningful social change across our country. We are thrilled to partner with Roc Nation and look forward to making a difference in our communities together.” Rodger Goodell, NFL Commissioner
I found it interesting a few months ago Jay-Z the owner and founder of Roc Nation was trying to prevent Travis Scott from performing at the Super Bowl. The primary reason was due to some type of boycott of the NFL and to stand with Colin Kaepernick.
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