Sephora has some big plans in 2020 and will open 100 stores.

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This will be the biggest real estate expansion in branded retailers history. A bulk of the brand new Sephora stores will be stand-alone stores as they trying to expanding outside of shopping malls. The additional 100 stores will have a concentrated focus on hair care and fragrances.

It is nice to see some retailers are still able to open new stores during a time that is being called the retail apocalypse.

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