Sears will now sell large Kenmore appliances on Amazon. This new relationship with Amazon is a little deeper than just selling Kenmore products on Amazon. Consumers who have Amazon’s Alexa digital assistant will have the ability digitally control Kenmore appliances that are compatible. I can see a commercial coming out soon that will display how this can be used efficiently
This announcement affected the stock market early. The Sears share price was the highest since December 2016. This new partnership is expected to increase sales in appliances for Sears and help the Amazon AI brand Alexa. I got to admit, Alexa does look a lot better when you can control your air conditioner and other appliances via your voice.
“We continuously look for opportunities to enhance the reach of our iconic brands to more customers and create additional value from our assets. The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.” – Eddie Lampert Sears, CEO
Sears is on the record for making some cutbacks with closing stores and selling other assets.