All of the speculation can end now. All of those 4:44 poster was indeed ads for the new Jay-Z album. I was one that thought this was the Jay-Z & Beyonce album that has been rumored to be in the works.
The album will be able to be streamed exclusively on the Tidal streaming service. No tracklist or feature have been announced so far.
I have a feeling that this album is going to sound modern, like current hip-hop.

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