The next time you see a bag of Lay’s potato chips they may look a little different. Lay’s is rolling out the concept art for their newly redesigned packaging for their potato chips.
This is the first time Lay’s has changed their chips packaging in 12 years. The PepsiCo owned company believes this new redesign give their product a more modern look.
“We wanted to convey with color photography and a logo refresh that Lay’s is a joyful and flavorful brand,” – Jon Guerra, senior director of design For Frito-Lay
The new packaging will launch in the United States and Canada before it is disturbed globally.