The next time you see a bag of Lay’s potato chips they may look a little different. Lay’s is rolling out the concept art for their newly redesigned packaging for their potato chips.
![AAHuCM2](https://samadrobinson.files.wordpress.com/2019/09/aahucm2.jpg?resize=640%2C360)
This is the first time Lay’s has changed their chips packaging in 12 years. The PepsiCo owned company believes this new redesign give their product a more modern look.
Lay’s Potato Chip Variety Pack, 40 Count
“We wanted to convey with color photography and a logo refresh that Lay’s is a joyful and flavorful brand,” – Jon Guerra, senior director of design For Frito-Lay
The new packaging will launch in the United States and Canada before it is disturbed globally.
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