Hershey has agreed to purchase Dot’s Pretzels as well as Pretzels Inc for an estimated $1.2 billion. The deal is expected to officially close at the end of 2021.
Hershey’s Michele Buck believes Dot’s brand will help increase the companies sales in the salty snack department. Michele also thinks Dots is the fastest growing pretzel brand in the United States.
“A perfect complement to Hershey’s growing salty snacking portfolio and would create an opportunity to reach new consumers in new occasions, advancing Hershey’s snacking powerhouse vision” – Dot’s Pretzels Official Statement
Dots Pretzels has accumulated over $250 million in sales in the last 12 months.