Jaleel White is most known for his role as Steve Urkle on the sitcom Family Matters. He now has a new cannabis brand named after the character he once played. The name of the cannabis strain is Purple Urkle.
“The thing that always stood out to me was there no clear brand leader for fire purple weed, It made no sense to me, that no company of significance had claimed this lane, so why not me?” – Jaleel White
Jaleel partnered with 710 Labs to create the new cannabis brand.