CBS All-Access will be rebranded to Paramount Plus. The rebrand is slated to take place in early 2021.
ViacomCBS wants more of the market share of the global streaming business. This Paramount Plus rebrand is the first step towards growing their streaming platform.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity, and world-class storytelling, with Paramount Plus, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.” – Bob Bakish, President-CEO of ViacomCBS.