The new Walmart+ subscription service is slated to launch on September 15, 2020.
Walmart+ will cost $98 per year or $12.95 per month. Some of the benefits of the services are same-day delivery on over 160,000 items, fuel discounts, and access to Walmart’s Scan & Go touchless payment experience. The big-box retail company is also offering free 2-day and next-day delivery on orders of $35 or more for select items, without requiring a membership.
“We are a company committed to meeting our customers’ needs, customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.” – Janey Whiteside, Chief Customer Officer, Walmart.
It is clear Walmart is launching a service to compete with Amazon Prime. Walmart+ is $21 cheaper than the Amazon Prime annual price of $119.