It has been announced that 17 Target locations will soon have a mini Apple Store inside. Target also plans to expand the mini Apple Store to more locations in fall 2021.
The retailer believes adding the mini Apple Store will give consumers more reasons to come to Target. This new deal will double the amount of Apple products in Target stores.
“When we have something that is uniquely compelling and different, whether it’s in the assortment, how the experience is brought together or service — which is a big component of what we are talking about with the Apple experience it draws our guests in, which then drives traffic, and of course sales over time” – Christina Hennington, Target Chief Growth Officer
source https://www.simpleprunes.com/2021/02/target-will-soon-have-mini-apple-store.html
