Reese’s has officially announced that they will be coming out with Reese’s cup with no chocolate. The Hershey Company is calling it The Reese’s Ultimate Peanut Butter Lovers Cup. It will only be available for a limited time.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about” – Margo McIlvaine, Reese’s brand manager.
Consumers will be able to get The Reese’s Ultimate Peanut Butter Lovers Cup in April 2021.