The New York Jets have announced a new partnership with hip-hop recording label Def Jam Recordings for this upcoming season.
Def Jam Recordings will create the theme song for the Jets that will be played at all the teams home games. Thr partnership will also focus on the in-game experience for the fans. Both brands will also collaborate on a series of exclusive content that will feature players on the New York Jets and Def Jam Recording artist.
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— New York Jets (@nyjets) August 21, 2018
“Def Jam Recordings is a vital part of the cultural fabric of New York City, our artists are always on: whether making hit records, creating content or moving culture forward. Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists.” – Scott Greer, Executive Vice President, Marketing & Commerce, Def Jam Recordings.
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