Google has announced that it has officially acquired Fitbit. The deal is estimated to be worth $2.1 billion.
We’ve signed an agreement to acquire @Fitbit. Together, we aim to spur innovation in wearables and build helpful products to benefit more people around the world. https://t.co/HSfQVWnHJB
— Google (@Google) November 1, 2019
It looks like Google is ready to take a deeper dive into wearables and give WearOS an upgrade.
“Acquiring Fitbit is an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.” – Rick Osterloh, Google SVP
