After the inaugural year for the BIG3 Professional basketball league, Fox Sports wants to bring it back to TV for another season. I think this is a win for both Fox Sports and the BIG3 League. Fox Sports gets summer programming that people actually want to watch and the BIG3 gets another season of being televised.
“Working with Fox Sports for another season is an opportunity we are very excited about, The network understands that the BIG3 is about competitive, hard-nosed, compelling basketball, and they’ve been a great partner to work with during our inaugural season. Our shared vision makes this partnership an ideal fit.” – Ice Cube Founder of BIG3 league
For the people who don’t like baseball, tennis, and golf the BIG3 filled a void for televised sports entertainment to enjoy in the summer. I hope they can keep things going for years to come.
“We think we have something great with the BIG3 and are thrilled to add another year to our partnership, In its inaugural year, the league provided competitive, entertaining basketball that really resonated with fans, as evidenced by its television ratings on FS1 and packed arenas across the country.” – David Nathanson head of business operations at Fox Sports
The amount of money in this deal has not been disclosed to the public.
