It has been reported that Apple is working on its own search engine. At the moment there are very few details about it, but it seems to already be in the works for the future.
The timing of Apple working on a search engine is not that shocking. Currently, Google is going through an antitrust investigation with the United States Government. Apple creating a search engine is more about not being reliant on Google than anything else.
Google is currently the default search engine on iPhones. Google pays Apple $12 billion annually to remain the default. Apple wants to have something in place just in case something drastic happens with this antitrust investigation.
I wonder what Apple’s search engine will be called, Apple Search, iSearch, or Apple Engine.
source https://www.simpleprunes.com/2020/10/apple-is-working-on-its-own-search.html
