UFC and DraftKings have agreed to a massive deal. The deal is for 5-years for an estimated $350 million.
This makes DraftKings the official sportsbook and daily fantasy partner in the United States and Canada.
“I’m looking forward to all the exciting things we’re to do with DraftKings over the next few years,” – Dana White
Beginning at UFC 259, fans will see a DraftKings clock located on the Octagon and high-definition screens that will count down the time remaining in each round.
source https://www.offsports.xyz/2021/03/ufc-partners-with-draftkings.html