HBO Max announced a price increase across all its subscription plans, effective October 21, 2025, for new subscribers. Starting November 20, 2025, existing monthly subscribers will see the price increase on their next billing cycle.
The last price hike for HBO Max occurred in June 2024 and aligns with similar increases from competitors such as Disney+, Netflix, and Apple TV+. The changes aim to reflect the service’s content value amid a saturated streaming market.
New Monthly Prices (Effective October 21, 2025)
| Plan | Previous Price | New Price | Increase |
|---|---|---|---|
| Basic with Ads | $9.99 | $10.99 | +$1.00 |
| Standard (Ad-Free) | $16.99 | $18.49 | +$1.50 |
| Premium (Ad-Free, 4K) | $20.99 | $22.99 | +$2.00 |
New Annual Prices (Effective October 21, 2025)
| Plan | Previous Price | New Price | Increase |
|---|---|---|---|
| Basic with Ads | $99.99 | $109.99 | +$10.00 |
| Standard (Ad-Free) | $169.99 | $184.99 | +$15.00 |
| Premium (Ad-Free, 4K) | $209.99 | $229.99 | +$20.00 |
