Facebook has just acquired the very popular GIF hosting platform GIPHY. The deal is reported to be worth an estimated $400 million.
It is rumored that Facebook wants to integrate GIF’s more into their Instagram platform.
“GIPHY will continue to operate its library (including its global content collection), and we’re looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content” – Vishal Shah, Vice President of Product at Instagram
Since Facebook now owns GIPHY, will other social media platforms be able to access the GIF hosting platform?
