Jaguar has taken a bold step into the electric vehicle market by unveiling its new all-electric concept car, the Jaguar Type 00. This move marks a significant transformation for the brand, aiming to redefine its identity in the luxury electric vehicle segment.
Jaguar’s decision to transition to an all-electric lineup by 2025 signifies a shift in powertrain technology and a reimagining of what a Jaguar should represent in the 21st century. The Type 00 concept car, revealed at Miami Art Week, encapsulates this new vision with a design that breaks from traditional Jaguar aesthetics while paying homage to its heritage.
Jaguar plans to follow up the Type 00 with a production model by late 2025, which will be built in Solihull, UK. This car will set the tone for an all-electric portfolio that includes an SUV and a coupe built on the JEA platform. The strategy is not just about selling cars but about creating an emotional connection with a new generation of buyers through luxury, performance, and sustainability
