The Staples Center in Los Angeles is slated for a name change on Christmas 2021. The new name will be Crypto.com Arena.
Since the arena opened in 1999, Staples Center has been the home for the Los Angeles Lakers, Los Angeles Clippers, Los Angeles Kings, and Los Angeles Sparks.
“There are very few venues in the world that because of where they are and the events that they have hosted, elevate the building to become much more than a theater or an arena, Madison Square Garden, Carnegie Hall, Staples Center are those kind of magical places.” – Dan Meis, Staples Center Architect
This is not Crypto.com’s first business relationship in the sports industry. The Cryptocurrency platform has sponsorship deals with UFC, Formula One, Italy’s Serie A, Paris St-Germain, and Montreal Canadiens. They also have the Philadelphia 76ers uniform sponsorship patch.