The NFL and Under Armour announced a new long-term partnership. Under Armour is now the official footwear and glove partner of the NFL.
This deal marks a return for Under Armour, which previously held an official supplier agreement with the NFL from 2006 through the 2020 season. Under the new agreement, Under Armour gains on-field rights, allowing its logos to be displayed on footwear and gloves without restriction. The partnership also provides access to NFL media platforms, content creators, and distribution channels, enhancing brand visibility.
NFL will support Under Armour’s grassroots initiatives, such as the UA Next platform, aimed at promoting youth sports and development.