Toys ‘R’ Us is Now Tru Kids Inc.

Toys ‘R’ Us is now under new leadership with a new vision and a new name. According to an official press release Toys ‘R’ Us is apart Tru Kids Brands along with Babies’R’Us and Geoffrey.

Lego City Toys R Us Truck 7848

“Effective January 20, 2019, the new company, Tru Kids Inc. doing business as Tru Kids Brands™, became the proud parent of Toys”R”Us®, Babies”R”Us®, Geoffrey® and more than 20 established consumer toy and baby brands” – Tru Kids Inc.

Tru Kids Inc. plans to open 70 Toys ‘R’ Us stores this year in Asia, India, and Europe. The future plans for Tru Kids Brands in America will be revealed in the near future. Richard Barry who was the global chief merchandising officer for Toys’R’Us will now be the CEO of Tru Kids Brands going.

I am excited to see if the Toys’R’Us rebrand translates to maintaining a sustainable business model.

Geoffrey the Giraffe Toys R Us EXCLUSIVE Bundle of 18” Giraffe Plush, Legend of Geoffrey Book, & Birthday Club Squish Dee Lish





Categories: Money

Tagged as: , , ,

1 reply »

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: